Video Marketing Shifts for SMEs in 2025: TikTok, Lemon8, and Rednote

a woman at a whiteboard, planning a marketing strategy

With the US TikTok ban looming, platforms like TikTok, Lemon8, and Rednote are front and centre, each offering new opportunities to reach and engage audiences. Understanding these platforms and how to use them wisely is essential for making use of a competitive edge and to keep SMEs clear of potential pitfalls.